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Billions. Selling to the New Chinese Consumer
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Tom Doctoroff
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Brand Hijack: Marketing Without Marketing
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Alex Wipperfurth
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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McEwen, William J.
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Basic Marketing Research. College Edition
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Brown, Tom J.
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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
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Ron Rentel
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Product Design and Development
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Ulrich, Karl T.
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Why People Buy
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John O'Shaughnessy
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Marketing Research: Tools and Techniques
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Nigel Bradley
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Consumer Behaviour: A European Perspective (Business)
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Gerrit Antonides
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Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now
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Raymond Martin
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Marketing Research
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Burns, Alvin C.
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Upside: Profiting from the Profound Demographic Shifts Ahead
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Kenneth Gronbach
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Practical Marketing Research
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Pope, Jeffrey L.
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Mary Brown
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
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Winslow Farrell
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Perspectives in Consumer Behaviour
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Kassarjian, Harold H.
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Marketing Greatest Hits
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Kevin Duncan
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Family Business: Key Issues (A Family Business Publication)
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D. Kenyon-Rouvinez
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Keyword Intelligence: Keyword Research for Search, Social, and Beyond
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Ron Jones
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
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John Rosen
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Management of the Fuzzy Front End of Innovation
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Oliver Gassmann
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Children: Consumption, Advertising and Media
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Flemming Hansen
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Marketing Research: Measurement and Method
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Tull, Donald S.
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Marketing to and Through Kids
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Guber, Selina S.
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Consumer Behaviour and Marketing Strategy, International edition (Mcgraw-Hill/Irwin Series in Marketing)
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Peter, J. P.
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Consumer Behavior
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Wilkie, William L.
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
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Peter, J. Paul
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Marketing Research: An Integrated Approach
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Wilson, Alan M.
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Consumer Behavior and Managerial Decision Making
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Kardes, Frank R.
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