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Collaborative Research Design: Working with Business for Meaningful Findings
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Freytag, Per Vagn
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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
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John Rosen
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Marketing Greatest Hits
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Kevin Duncan
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Family Business: Key Issues (A Family Business Publication)
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D. Kenyon-Rouvinez
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
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Winslow Farrell
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Keyword Intelligence: Keyword Research for Search, Social, and Beyond
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Ron Jones
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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Consumer Behavior
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Wilkie, William L.
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
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Helen Edwards
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Creativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)
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Becky Wang
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Perspectives in Consumer Behaviour
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Kassarjian, Harold H.
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Marketing Research: Measurement and Method
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Ethnography for Marketers: A Guide to Consumer Immersion (NULL)
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Mariampolski, Dr. Hy
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