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Outside Insight: Navigating a World Drowning in Data
Outside Insight: Navigating a World Drowning in Data
from  Jorn LyseggenUsed - very goodBook - Used - very good
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Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
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Marketing Research: An Applied Approach
Marketing Research: An Applied Approach
from  Malhotra, Naresh K.Used - very goodBook - Used - very good
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Why We Buy: The Science Of Shopping
Why We Buy: The Science Of Shopping
from  Paco UnderhillUsed - goodBook - Used - good
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The Wallet Allocation Rule: Winning the Battle for Share
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Habit: The 95% of Behavior Marketers Ignore
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Capstone Trade)
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Contextual Pricing: The Death of List Price and the New Market Reality
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Don't Think Pink
Don't Think Pink
from  Lisa JohnsonUsed - very goodBook - Used - very good
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The Stuff You Can't Bottle: Advertising for the Global Youth Market
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Consumer Behavior, International Edition (Fifth Edition)
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The Smart Organization: Creating Value Through Strategic R&D
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When Ads Work: New Proof That Advertising Triggers Sales
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Consumer Psychology for Marketing
Consumer Psychology for Marketing
from  Gordon FoxallUsed - goodBook - Used - good
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Marketing Research with IBM® SPSS Statistics
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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Contagious
Contagious
from  Jonah BergerUsed - very goodBook - Used - very good
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y
from  Mattias BehrerUsed - very goodBook - Used - very good
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Consumer Behaviour. A European Perspective
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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