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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
from  Martin LindstromUsed - goodBook - Used - good
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
from  Dan SirokerUsed - goodBook - Used - good
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Market Research in Practice: An Introduction to Gaining Greater Market Insight
Market Research in Practice: An Introduction to Gaining Greater Market Insight
from  Matthew HarrisonUsed - goodBook - Used - good
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Authenticity: What Consumers Really Want
Authenticity: What Consumers Really Want
from  Gilmore, James H.Used - very goodBook - Used - very good
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The End of Marketing as We Know It
The End of Marketing as We Know It
from  Sergio ZymanUsed - goodBook - Used - good
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Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People
from  Marc GobeUsed - very goodBook - Used - very good
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Wired to Care: How Companies Prosper When They Create Widespread Empathy
Wired to Care: How Companies Prosper When They Create Widespread Empathy
from  Dev PatnaikUsed - very goodBook - Used - very good
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
from  Jean KilbourneUsed - goodBook - Used - good
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
from  Schor, Juliet B.Used - very goodBook - Used - very good
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Future of Competition: Co-creating Unique Value with Customers
Future of Competition: Co-creating Unique Value with Customers
from  Prahalad, C. K.Used - very goodBook - Used - very good
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
from  Gerald ZaltmanUsed - very goodBook - Used - very good
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The Contagious Commandments: Ten Steps to Brand Bravery
The Contagious Commandments: Ten Steps to Brand Bravery
from  Paul Kemp-RobertsonUsed - very goodBook - Used - very good
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Trend Forecasters Handbook
Trend Forecasters Handbook
from  Raymond MartinUsed - very goodBook - Used - very good
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
from  T. CalkinsUsed - very goodBook - Used - very good
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Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation
from  Malhotra, Naresh K.Used - very goodBook - Used - very good
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
from  Erik MooiUsed - very goodBook - Used - very good
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How Cool Brands Stay Hot: Branding to Generation Y and Z
How Cool Brands Stay Hot: Branding to Generation Y and Z
from  Bergh, Joeri van denUsed - goodBook - Used - good
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Nation of Rebels: Why Counterculture Became Consumer Culture
Nation of Rebels: Why Counterculture Became Consumer Culture
from  Joseph HeathUsed - very goodBook - Used - very good
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Marketing Research: An applied approach
Marketing Research: An applied approach
from  Malhotra, Naresh K.Used - goodBook - Used - good
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
Hello, My Name Is Awesome: How to Create Brand Names That Stick
from  Alexandra WatkinsUsed - very goodBook - Used - very good
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Outside Insight: Navigating a World Drowning in Data
Outside Insight: Navigating a World Drowning in Data
from  Jorn LyseggenUsed - very goodBook - Used - very good
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Focus: The Future of Your Company Depends on It
Focus: The Future of Your Company Depends on It
from  Al RiesUsed - very goodBook - Used - very good
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
from  Pamela DanzigerUsed - goodBook - Used - good
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Qualitative Consumer and Marketing Research
Qualitative Consumer and Marketing Research
from  Russell BelkUsed - goodBook - Used - good
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Marketing Research: Tools and Techniques
Marketing Research: Tools and Techniques
from  Nigel BradleyUsed - goodBook - Used - good
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Market Segmentation: How to do it, how to Profit from it
Market Segmentation: How to do it, how to Profit from it
from  Malcolm McDonaldUsed - very goodBook - Used - very good
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Netnography: Redefined
Netnography: Redefined
from  Robert KozinetsUsed - very goodBook - Used - very good
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The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
from  Kevin RobertsUsed - goodBook - Used - good
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
from  Farris, Paul W.Used - very goodBook - Used - very good
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The Trend Management Toolkit: A Practical Guide to the Future
The Trend Management Toolkit: A Practical Guide to the Future
from  A. KjaerUsed - very goodBook - Used - very good
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