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    Authenticity: What Consumers Really Want
    Authenticity: What Consumers Really Want
    from  Gilmore, James H.Used - very goodBook - Used - very good
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    The End of Marketing as We Know It
    The End of Marketing as We Know It
    from  Sergio ZymanUsed - goodBook - Used - good
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    Can't Buy My Love: How Advertising Changes the Way We Think and Feel
    Can't Buy My Love: How Advertising Changes the Way We Think and Feel
    from  Jean KilbourneUsed - goodBook - Used - good
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    Emotional Branding: The New Paradigm for Connecting Brands to People
    Emotional Branding: The New Paradigm for Connecting Brands to People
    from  Marc GobeUsed - very goodBook - Used - very good
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    Wired to Care: How Companies Prosper When They Create Widespread Empathy
    Wired to Care: How Companies Prosper When They Create Widespread Empathy
    from  Dev PatnaikUsed - very goodBook - Used - very good
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    Future of Competition: Co-creating Unique Value with Customers
    Future of Competition: Co-creating Unique Value with Customers
    from  Prahalad, C. K.Used - very goodBook - Used - very good
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    Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
    Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
    from  Gerald ZaltmanUsed - very goodBook - Used - very good
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    The Contagious Commandments: Ten Steps to Brand Bravery
    The Contagious Commandments: Ten Steps to Brand Bravery
    from  Paul Kemp-RobertsonUsed - very goodBook - Used - very good
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    Trend Forecasters Handbook
    Trend Forecasters Handbook
    from  Raymond MartinUsed - very goodBook - Used - very good
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    Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
    Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
    from  T. CalkinsUsed - very goodBook - Used - very good
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    Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
    Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
    from  Erik MooiUsed - very goodBook - Used - very good
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    Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
    Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
    from  Bearden, William O.Used - goodBook - Used - good
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    How Cool Brands Stay Hot: Branding to Generation Y and Z
    How Cool Brands Stay Hot: Branding to Generation Y and Z
    from  Bergh, Joeri van denUsed - goodBook - Used - good
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    Nation of Rebels: Why Counterculture Became Consumer Culture
    Nation of Rebels: Why Counterculture Became Consumer Culture
    from  Joseph HeathUsed - very goodBook - Used - very good
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    Marketing Research: An applied approach
    Marketing Research: An applied approach
    from  Malhotra, Naresh K.Used - goodBook - Used - good
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    Hello, My Name Is Awesome: How to Create Brand Names That Stick
    Hello, My Name Is Awesome: How to Create Brand Names That Stick
    from  Alexandra WatkinsUsed - very goodBook - Used - very good
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    Winning at New Products: Creating Value Through Innovation
    Winning at New Products: Creating Value Through Innovation
    from  Cooper, Robert G.Used - goodBook - Used - good
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    Outside Insight: Navigating a World Drowning in Data
    Outside Insight: Navigating a World Drowning in Data
    from  Jorn LyseggenUsed - very goodBook - Used - very good
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    Focus: The Future of Your Company Depends on It
    Focus: The Future of Your Company Depends on It
    from  Al RiesUsed - very goodBook - Used - very good
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    Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
    Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
    from  Pamela DanzigerUsed - goodBook - Used - good
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    Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    from  Russell BelkUsed - goodBook - Used - good
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    Marketing Research: Tools and Techniques
    Marketing Research: Tools and Techniques
    from  Nigel BradleyUsed - goodBook - Used - good
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    Market Segmentation: How to do it, how to Profit from it
    Market Segmentation: How to do it, how to Profit from it
    from  Malcolm McDonaldUsed - very goodBook - Used - very good
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    The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
    The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
    from  Kevin RobertsUsed - goodBook - Used - good
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    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
    from  Farris, Paul W.Used - very goodBook - Used - very good
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    The Trend Management Toolkit: A Practical Guide to the Future
    The Trend Management Toolkit: A Practical Guide to the Future
    from  A. KjaerUsed - very goodBook - Used - very good
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    Outside Insight: Navigating a World Drowning in Data
    Outside Insight: Navigating a World Drowning in Data
    from  Jorn LyseggenUsed - very goodBook - Used - very good
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    Research Methods for Operations Management
    Research Methods for Operations Management
    from  Christer KarlssonUsed - goodBook - Used - good
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    Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
    Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
    from  Nick BurcherUsed - very goodBook - Used - very good
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    Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
    Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
    from  Betty AdamouUsed - very goodBook - Used - very good
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