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Word of Mouth Marketing: How Smart Companies Get People Talking
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Andy Sernovitz
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All Consumers are not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits
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Garth Hallberg
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment: How to Understand, Reach and Increase Your Share of the Largest Market Segment
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Martha Barletta
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The New Community Rules
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Tamar Weinberg
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