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Delivering Quality Service
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Zeithaml, Valarie A.
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Branding Inside Out: Internal Branding in Theory and Practice
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Nicholas Ind
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Erik Mooi
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Brand Admiration: Building A Business People Love
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Park, C. Whan
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Trust Me, I'm Lying
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Ryan Holiday
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Grand Stand 6 Designing Stands for Trade Fairs and Events
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Creating Powerful Brands
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Leslie de Chernatony
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Say it with Presentations. How to Design and Deliver Successful Business Presentations (Research Report)
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Gene Zelazny
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Brand Society: How Brands Transform Management and Lifestyle
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Martin Kornberger
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Marketing Research: An applied approach
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Malhotra, Naresh K.
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Edge Strategy: A New Mindset for Profitable Growth
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Alan Lewis
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Alexandra Watkins
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Fundamentals of Marketing
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Paul Baines
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The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
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Channel Advantage: Using Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit
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Lawrence Friedman
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
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Schor, Juliet B.
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Strategic Marketing Management, 8th Edition
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Alexander Chernev
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Strategy from the Outside in: Profiting from Customer Value: How to Profit from Customer Value
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Day, George S.
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Idris Mootee
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Introduction to Sport Marketing: Second Edition (Sport Management)
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Smith, Aaron C. T.
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
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Mark Earls
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On Competition (Harvard Business Review)
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Porter, Michael E.
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Foundations of Marketing
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John Fahy
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The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
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Roland Smart
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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Perspectives on Consumer Industries & Retail)
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Jesko Perrey
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The Sushi Economy: Globalization and the Making of a Modern Delicacy
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Sasha Issenberg
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