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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
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Bev Burgess
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Al Ries
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Influencer Marketing For Dummies
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Kristy Sammis
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Ultimate Guide to Facebook Advertising
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Perry Marshall
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Marketing for Hospitality and Tourism, Global Edition
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Kotler, Dr. Philip T.
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The Product Manager's Desk Reference
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Steven Haines
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Services Marketing: People, Technology, Strategy
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Jochen Wirtz
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Youtility: Why Smart Marketing is About Help not Hype
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Jay Baer
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Marketing Plans: How to prepare them, how to profit from them
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Malcolm McDonald
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Services Marketing: Integrating Customer Focus Across the Firm
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Alan Wilson
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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Jean Kilbourne
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Wired to Care: How Companies Prosper When They Create Widespread Empathy
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Dev Patnaik
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Strategic Market Management: Global Perspectives
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Aaker, David A.
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Anderson, James C.
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The Fundamentals of Business-To-Business Sales & Marketing
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John Coe
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
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Schor, Juliet B.
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Consumer Behaviour
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Zubin Sethna
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Kotler On Marketing
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Philip Kotler
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The Fundamentals of Digital Fashion Marketing
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Clare Harris
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Sales Excellence: Systematic Sales Management (Management for Professionals)
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Christian Homburg
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Clive Humby
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Tilt: Shifting Your Strategy from Products to Customers
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Niraj Dawar
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Future of Competition: Co-creating Unique Value with Customers
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Prahalad, C. K.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Jean-Noël Kapferer
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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
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Toby Desforges
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Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots and Automation
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Steven Van Belleghem
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
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Gerald Zaltman
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing
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Michael Port
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Questions are the Answers: How to Get to Yes in Network Marketing
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Allan Pease
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