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Creating Powerful Brands
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Leslie de Chernatony
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Trend Forecasters Handbook
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Conversational Capital: How to Create Stuff People Love to Talk about
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Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Marketing Research: An Applied Orientation
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Branding Inside Out: Internal Branding in Theory and Practice
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Marketer's Toolkit: The 10 Strategies You Need to Succeed (Harvard Business Essentials)
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Brand Admiration: Building A Business People Love
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Brand Society: How Brands Transform Management and Lifestyle
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Say it with Presentations. How to Design and Deliver Successful Business Presentations (Research Report)
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How Cool Brands Stay Hot: Branding to Generation Y and Z
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Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
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Nation of Rebels: Why Counterculture Became Consumer Culture
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Cross-Selling Success: A Rainmaker's Guide to Professional Account Development
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The Marketing Blueprint: Lessons to market & sell anything
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Edge Strategy: A New Mindset for Profitable Growth
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Fundamentals of Marketing
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The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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Strategic Marketing Management, 8th Edition
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How to Kill a Unicorn: ...and build the bold ideas that make it to market, drive growth and transform industries
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Mark Payne
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