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The Fall of Advertising and the Rise of PR
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Al Ries
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Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)
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Tony Langham
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Presenting Across Cultures
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Hernandez, Ruben Alexander
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market
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Coughlin, Joseph F.
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Principles of Marketing European Edition 7th edn
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Lloyd Harris
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Model: The Ugly Business of Beautiful Women
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Michael Gross
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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Generation Z: A Century in the Making
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Corey Seemiller
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Marketing Performance: How Marketers Drive Profitable Growth
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R For Marketing Research and Analytics (Use R!)
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Market Segmentation: How to Do It and How to Profit from It
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Malcolm McDonald
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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Dynamic Identities: How to Create a Living Brand
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Irene van Nes
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Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
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John Purkiss
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Strategic Brand Management
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Keller, Kevin Lane
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Identity is the New Money (Perspectives)
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David Birch
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Market Research in Practice: An Introduction to Gaining Greater Market Insight
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Matthew Harrison
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Often Wrong, Never in Doubt: Unleash the Business Rebel Within
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Donny Deutsch
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Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love
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James Schramko
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Winning in Emerging Markets: A Road Map for Strategy and Execution
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Tarun Khanna
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Make It all About Me: Leveraging omnichannel and AI for marketing success
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Rasmus Houlind
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Marketing Rebellion: The Most Human Company Wins
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Schaefer, Mark W.
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The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
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Kris Timmermans
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R for Marketing Research and Analytics (Use R!)
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Chapman, Chris N.
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The Curve: Turning Followers into Superfans
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Nicholas Lovell
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business
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Schaefer, Mark W.
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Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
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Sue Dewhurst
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WAVE 4: Network Marketing in the 21st Century (Wave Books)
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Richard Poe
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
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Schor, Juliet B.
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