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Marketing Ferial
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Fernando Le Monnier
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Lovemarks : el futuro más allá de las marcas (Empresa Activa ilustrado)
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Neuromarketing : ¿por qué tus clientes se acuestan con otros si dicen que les gustas tú? (MARKETING Y VENTAS)
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Néstor Braidot
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Resurgence: The Four Stages of Market-Focused Reinvention
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Carpenter, Gregory S.
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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A. Young
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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Fashion Brand Internationalization: Opportunities and Challenges (Palgrave Studies in Practice: Global Fashion Brand Management)
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Byoungho Jin
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Product Innovation in the Global Fashion Industry (Palgrave Studies in Practice: Global Fashion Brand Management)
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Byoungho Jin
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Brand Transformation
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Keith Glanfield
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Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbury's Becton
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Silvia Stamenova
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Children: Consumption, Advertising and Media
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Flemming Hansen
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Case Studies in Japanese Management
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Ventaja Competitiva - Creacion y Sostenimiento
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Porter, Michael E.
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Collaborative Research Design: Working with Business for Meaningful Findings
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Freytag, Per Vagn
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