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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Mark Jeffery
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Five Star Service
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Michael Heppell
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Viral Marketing: The Science of Sharing
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Patrick Barwise
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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
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Digital Marketing
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Marketing: A Love Story: How to Matter to Your Customers
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
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Harvard Business Review
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Marketing Warfare
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Ryan Levesque
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Different: Escaping the Competitive Herd
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Youngme Moon
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Make Your Idea Matter: Stand out with a better story
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping
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Philip Graves
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One Million Followers: How I Built a Massive Social Following in 30 Days
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Brendan Kane
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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
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Ian Brodie
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The Referral Engine
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John Jantsch
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Start me up!: New Branding for Businesses
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Anna Sinofzik
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Cold Calling Techniques (That Really Work!)
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Stephen Schiffman
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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
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Els Dragt
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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Price Management: Strategy, Analysis, Decision, Implementation
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Hermann Simon
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
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Martin Lindstrom
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Inbound Marketing: Attract, Engage, and Delight Customers Online
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Brian Halligan
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Decoded: The Science Behind Why We Buy
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Phil Barden
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How Customers Think: Essential Insights Into the Mind of the Market
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Gerald Zaltman
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