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The Portable MBA in Marketing (The Portable MBA Series)
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Schewe, Charles D.
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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All Consumers are not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits
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Garth Hallberg
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
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William Higham
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Share This Too: More Social Media Solutions for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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No Logo
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Naomi Klein
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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The MARKETING OF NATIONS: Strategic Approach to Building National Wealth
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Philip Kotler
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International Marketing
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Cateora, Philip R.
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Trust Me, I'm Lying
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Ryan Holiday
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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Peter Gentsch
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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Ann Handley
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The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager
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Communicating Globally: An Integrated Marketing Approach
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Schultz, Don E.
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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
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Seth Godin
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
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Marko Sarstedt
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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The Fall of Advertising and the Rise of PR
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Al Ries
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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
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Jeff Howe
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Graphis Paper Promotions
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Pedersen, B. Martin
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Principles of Marketing
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Philip Kotler
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Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction: Value Innovations for Supplier Excellence (Wiley Operations Management Series for Professionals)
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Hoover, William E.
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Fashion Brands: Branding Style From Armani To Zara
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Mark Tungate
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment: How to Understand, Reach and Increase Your Share of the Largest Market Segment
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Martha Barletta
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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
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Malcolm Frank
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What Chinese Want: Culture, Communism, and China's Modern Consumer
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Tom Doctoroff
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Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing
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Lois Kelly
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Business Success in China
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Hofer, Markus B.
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