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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)
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Philip Kotler
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
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McGrath, Rita Gunther
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Brand Admiration: Building A Business People Love
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Grand Stand 6 Designing Stands for Trade Fairs and Events
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Say it with Presentations. How to Design and Deliver Successful Business Presentations (Research Report)
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Conversational Capital: How to Create Stuff People Love to Talk about
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Edge Strategy: A New Mindset for Profitable Growth
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Strategy from the Outside in: Profiting from Customer Value: How to Profit from Customer Value
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Outside Insight: Navigating a World Drowning in Data
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On Competition (Harvard Business Review)
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The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
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Bringing Technology to Market: Trends, Cases, Solutions
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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
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Brandsense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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The Pricing and Profit Playbook
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The Visual Communications Book: Using Words, Drawings and Whiteboards to Sell Big Ideas (Concise Advice Lab)
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
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True Story: How to Combine Story and Action to Transform Your Business
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Ty Montague
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ONE TO ONE FUTURE
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Don Peppers
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Monster Loyalty: How Lady Gaga turns Followers into Fanatics
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Jackie Huba
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