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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
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Jenni Romaniuk
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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Thomas Barta
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Different: Escaping the Competitive Herd
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Youngme Moon
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
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Harvard Business Review
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ROBERT COLLIER LETTER BK
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Robert Collier
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Digital Marketing
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Mike Rhodes
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Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Ryan Levesque
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
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Martin Lindstrom
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Consumer Behavior: Buying, Having, and Being, Global Edition
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Solomon, Michael R.
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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
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Brain Surfing: The Top Marketing Strategy Minds in the World
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Viral Loop
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One Million Followers: How I Built a Massive Social Following in 30 Days
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The Long Tail: Why the Future of Business Is Selling Less of More
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Chris Anderson
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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Start me up!: New Branding for Businesses
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Anna Sinofzik
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The Referral Engine
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John Jantsch
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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How Customers Think: Essential Insights Into the Mind of the Market
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Gerald Zaltman
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Price Management: Strategy, Analysis, Decision, Implementation
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Hermann Simon
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Chaos Monkeys: Inside the Silicon Valley money machine
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Antonio Garcia Martinez
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Inbound Marketing: Attract, Engage, and Delight Customers Online
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Brian Halligan
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Brand Leadership
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David Aaker
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We Are All Weird: The Rise of Tribes and the End of Normal
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Seth Godin
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Decoded: The Science Behind Why We Buy
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Phil Barden
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