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Edge Strategy: A New Mindset for Profitable Growth
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Alan Lewis
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Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Fundamentals of Marketing
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Strategic Marketing Management, 8th Edition
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How to Kill a Unicorn: ...and build the bold ideas that make it to market, drive growth and transform industries
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Strategy from the Outside in: Profiting from Customer Value: How to Profit from Customer Value
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Day, George S.
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Introduction to Sport Marketing: Second Edition (Sport Management)
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Outside Insight: Navigating a World Drowning in Data
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Conversational Capital: How to Create Stuff People Love to Talk about
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On Competition (Harvard Business Review)
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Porter, Michael E.
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The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
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Bringing Technology to Market: Trends, Cases, Solutions
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Olaf Plötner
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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
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Bob Nease
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Brandsense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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The Pricing and Profit Playbook
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Brilliant Selling (Brilliant Business)
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Tom Bird
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The Visual Communications Book: Using Words, Drawings and Whiteboards to Sell Big Ideas (Concise Advice Lab)
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Marketing to Moviegoers: A Handbook of Strategies and Tactics
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Pamela Danziger
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Crowdsourced Innovation - Revolutionizing Open Innovation with Crowdsourcing
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How to Sell
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Essentials of Marketing Communications
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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
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Suzanne Taylor
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
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