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Marketing Ferial
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Fernando Le Monnier
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Strategic Marketing Management: A Business Process Approach
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The Rise of Brands
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Consumer Kids: How big business is grooming our children for profit
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Sport Public Relations and Communication (Sports Marketing)
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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
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Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities (Handel und Internationales Marketing / Retailing and International Marketing)
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Vertical Brand Portfolio Management
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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management)
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries (Forschungsgruppe Konsum und Verhalten)
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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)
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