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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noël Kapferer
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Eric Siegel
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Badass: Making Users Awesome
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Kathy Sierra
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Qualitative Consumer and Marketing Research
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Russell Belk
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Employer Branding For Dummies
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Richard Mosley
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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Richard Bayan
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How to Style Your Brand
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Fiona Humberstone
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Selling the Invisible: A Field Guide to Modern Marketing
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Pauline Brown
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Sean Ellis
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Seth Godin
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Jeanne Bliss
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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Sally Hogshead
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Marketing Warfare
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Al Ries
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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The Curve: Turning Followers into Superfans
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Nicholas Lovell
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Keller, Kevin Lane
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Solution Selling: Creating Buyers in Difficult Selling Markets
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Bosworth, Michael T.
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Perennial Seller: Making and Marketing Work that Lasts
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Ryan Holiday
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Marketing-Management
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Philip Kotler
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We Are All Weird: The Rise of Tribes and the End of Normal
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Seth Godin
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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
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Marylou Tyler
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B2B Brand Management
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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Joe Vitale
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Private Label Strategy: How to Meet the Store Brand Challenge
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Nirmalya Kumar
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Dave Chaffey
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
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Harvard Business Review
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