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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Donald Miller
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Alexander Osterwalder
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Morgan Brown
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Hooked: How to Build Habit-Forming Products
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Nir Eyal
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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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The Boron Letters
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Halbert, Gary C.
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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
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Trish Bertuzzi
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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
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Peter Fader
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Contagious
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Jonah Berger
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22 Immutable Laws of Marketing
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Al Ries
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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Traction: How Any Startup Can Achieve Explosive Customer Growth
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Gabriel Weinberg
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Moore, Geoffrey A.
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Choice Factory: 25 Behavioural Biases That Influence What We Buy
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Richard Shotton
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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
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Aaron Ross
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Mark Jeffery
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The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market
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Coughlin, Joseph F.
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Roger Dooley
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The Idea Writers (Advertising Age)
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Teressa Iezzi
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Why Fonts Matter
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Sarah Hyndman
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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
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Tom McMakin
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The Goal: A Process of Ongoing Improvement
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Goldratt, Eliyahu M.
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
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Ryan Holiday
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Chaos Monkeys: Inside the Silicon Valley money machine
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Antonio Garcia Martinez
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
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Jeb Blount
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Insanely Simple: The Obsession That Drives Apple's Success
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Ken Segall
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Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Madhavan Ramanujam
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