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Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout
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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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The New Positioning: The Latest on the World's #1 Business Strategy
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Big Brands Big Trouble: Lessons Learned the Hard Way: Lessons Learned the Hard Way
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