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The Upside of Irrationality: The Unexpected Benefits of Defying Logic
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Meaningful Brand
Meaningful Brand
from  Nigel HollisUsed - very goodBook - Used - very good
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Why Nudge?: The Politics of Libertarian Paternalism: The Storrs Lectures
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The Retail Handbook (Second Edition): Master omnichannel best practice to attract, engage and retain customers in the digital age
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Brandjam: Humanizing Brands Through Emotional Design
Brandjam: Humanizing Brands Through Emotional Design
from  Marc GobeUsed - very goodBook - Used - very good
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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Shopping for Identity: The Marketing of Ethnicity
Shopping for Identity: The Marketing of Ethnicity
from  Marilyn HalterUsed - very goodBook - Used - very good
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Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
from  Nir EyalUsed - very goodBook - Used - very good
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Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
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A Practical Guide to CRM: Building More Profitable Customer Relationships
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The Way We'll Be: The Zogby Report on the Transformation of the American Dream
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The Impulse Society: What's Wrong With Getting What We Want
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Statistics for Marketing and Consumer Research
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Audience: Marketing in the Age of Subscribers, Fans and Followers
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
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Branded: The Buying and Selling of Teenagers
Branded: The Buying and Selling of Teenagers
from  Alissa QuartUsed - very goodBook - Used - very good
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Consumer Behavior. A Strategic Approach
Consumer Behavior. A Strategic Approach
from  Henry AssaelUsed - very goodBook - Used - very good
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Why People Buy
Why People Buy
from  John O'ShaughnessyUsed - very goodBook - Used - very good
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Deep Economy: Economics as if the World Mattered
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Consumer-Oriented Business Design. The Case of Airport Management (Contributions to Management Science)
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Cheap: The High Cost of Discount Culture
Cheap: The High Cost of Discount Culture
from  Shell, Ellen RuppelUsed - very goodBook - Used - very good
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Contagious: Why Things Catch On
Contagious: Why Things Catch On
from  Jonah BergerUsed - very goodAudiobook - Used - very good
Audiobook€25.00
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