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    Don't Think Pink
    Don't Think Pink
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    The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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    Consumer Psychology for Marketing
    Consumer Psychology for Marketing
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    Trading Up: The New American Luxury
    Trading Up: The New American Luxury
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    Building Strong Brands
    Building Strong Brands
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    Dollars and Sense: How We Misthink Money and How to Spend Smarter
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    How Cool Brands Stay Hot: Branding to Generation Y
    How Cool Brands Stay Hot: Branding to Generation Y
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    As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything
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    Why Nudge?: The Politics of Libertarian Paternalism (Storrs Lectures)
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