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    Consumer Behavior and Managerial Decision Making
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    Drucker on Marketing: Lessons from the World's Most Influent
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    The Age of Selfish Altruism: Why New Values are Killing Consumerism
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    Counterfeiting Exposed: Protecting Your Brand and Customers (Business)
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    World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology
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    Toward Sustainable Communities: Resources for Citizens and Their Governments
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    Emotional Satisfaction of Customer Contacts (AUP Dissertation Series)
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    Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are
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    The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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    Become a Personal Shopper [With CD-ROM] (FabJob Guides)
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    Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
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    Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
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    Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)
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    Brand Gender: Increasing Brand Equity through Brand Personality
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