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Consumer Behavior
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
from  Bryan EisenbergUsed - very goodBook - Used - very good
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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
from  Bell, David R.Used - very goodBook - Used - very good
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
from  Alex SimonsonUsed - goodBook - Used - good
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Spent: Memoirs of a Shopping Addict
Spent: Memoirs of a Shopping Addict
from  Avis CardellaUsed - acceptableBook - Used - acceptable
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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
from  Luntz, Frank I.Used - very goodBook - Used - very good
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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
from  Steve LohrUsed - goodBook - Used - good
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
from  Malcolm GladwellUsed - goodAudiobook - Used - good
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
from  Martin LindstromUsed - goodBook - Used - good
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Don't Think Pink
Don't Think Pink
from  Lisa JohnsonUsed - very goodBook - Used - very good
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
from  Radha ChadhaUsed - very goodBook - Used - very good
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Brand Driven Innovation (Required Reading Range Module Reader)
Brand Driven Innovation (Required Reading Range Module Reader)
from  Erik RoscamabbingUsed - very goodBook - Used - very good
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
from  Biel, Alexander L.Used - very goodBook - Used - very good
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What's the Secret?: To Providing a World-Class Customer Experience
What's the Secret?: To Providing a World-Class Customer Experience
from  DiJulius, John R.Used - goodBook - Used - good
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Consumer Psychology for Marketing
Consumer Psychology for Marketing
from  Gordon FoxallUsed - goodBook - Used - good
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
from  Silverstein, Michael J.Used - goodBook - Used - good
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Trading Up: The New American Luxury
Trading Up: The New American Luxury
from  Neil FiskeUsed - very goodBook - Used - very good
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The Complexity Crisis: Why too many products, markets, and customers are crippling your company-and what to do about it
The Complexity Crisis: Why too many products, markets, and customers are crippling your company-and what to do about it
from  Mariotti, John L.Used - acceptableBook - Used - acceptable
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Brands: The Logos of the Global Economy (International Library of Sociology (Paperback))
Brands: The Logos of the Global Economy (International Library of Sociology (Paperback))
from  Celia LuryUsed - acceptableBook - Used - acceptable
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Consumer Behaviour. Enhanced Media Edition: A European Perspective
Consumer Behaviour. Enhanced Media Edition: A European Perspective
from  Michael SolomonUsed - goodBook - Used - good
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
from  Sean EllisUsed - goodBook - Used - good
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
Dollars and Sense: How We Misthink Money and How to Spend Smarter
from  Dan ArielyUsed - very goodBook - Used - very good
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Building Strong Brands
Building Strong Brands
from  Aaker, David A.Used - goodBook - Used - good
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
from  Martin LindstromUsed - like newBook - Used - like new
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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y
from  Mattias BehrerUsed - very goodBook - Used - very good
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What Chinese Want: Culture, Communism, and China's Modern Consumer
What Chinese Want: Culture, Communism, and China's Modern Consumer
from  Tom DoctoroffUsed - goodBook - Used - good
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As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything
As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything
from  Karl GerthUsed - goodBook - Used - good
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
from  Silverstein, Michael J.Used - very goodBook - Used - very good
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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
from  Malcolm FrankUsed - goodBook - Used - good
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What's Mine Is Yours Intl: The Rise of Collaborative Consumption
What's Mine Is Yours Intl: The Rise of Collaborative Consumption
from  Rachel BotsmanUsed - goodBook - Used - good
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