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    Why Nudge?: The Politics of Libertarian Paternalism: The Storrs Lectures
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    Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
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    The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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    A Practical Guide to CRM: Building More Profitable Customer Relationships
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    The Way We'll Be: The Zogby Report on the Transformation of the American Dream
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    Consumer Behaviour: A European Outlook
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    Consumer Behavior. A Strategic Approach
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    Audience: Marketing in the Age of Subscribers, Fans and Followers
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    Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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    Wal-Mart: The Bully of Bentonville: How the High Cost of Everyday Low Prices is Hurting America
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    Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
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    Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application (Innovatives Markenmanagement)
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    Shopping for a Better World: The Quick and Easy Guide to Socially Responsible Supermarket Shopping
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    Consumerism-As A Way Of Life
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    Not Buying It: My Year Without Shopping
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    Cheap: The High Cost of Discount Culture
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    The Impulse Society: What's Wrong With Getting What We Want
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    Statistics for Marketing and Consumer Research
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