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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
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Luntz, Frank I.
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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
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Steve Lohr
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The Tipping Point: How Little Things Can Make a Big Difference
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Malcolm Gladwell
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Martin Lindstrom
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Don't Think Pink
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Lisa Johnson
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Radha Chadha
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Brand Driven Innovation (Required Reading Range Module Reader)
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Erik Roscamabbing
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Biel, Alexander L.
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What's the Secret?: To Providing a World-Class Customer Experience
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DiJulius, John R.
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Virginia Postrel
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Consumer Psychology for Marketing
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Gordon Foxall
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Silverstein, Michael J.
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Trading Up: The New American Luxury
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Neil Fiske
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The Complexity Crisis: Why too many products, markets, and customers are crippling your company-and what to do about it
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Mariotti, John L.
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Brands: The Logos of the Global Economy (International Library of Sociology (Paperback))
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Celia Lury
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Consumer Behaviour. Enhanced Media Edition: A European Perspective
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Michael Solomon
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Sean Ellis
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
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Dan Ariely
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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How Cool Brands Stay Hot: Branding to Generation Y
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Mattias Behrer
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What Chinese Want: Culture, Communism, and China's Modern Consumer
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Tom Doctoroff
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As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything
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Karl Gerth
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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Silverstein, Michael J.
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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
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Malcolm Frank
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Consumer Culture
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Celia Lury
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Affluenza: The All-Consuming Epidemic (Bk Currents)
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John De Graaf
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What's Mine Is Yours Intl: The Rise of Collaborative Consumption
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Rachel Botsman
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Consumer Behavior: Buying, Having, and Being
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Solomon, Michael R.
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Why Nudge?: The Politics of Libertarian Paternalism (Storrs Lectures)
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Sunstein, Cass R.
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Fighting the Banana Wars and Other Fairtrade Battles
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Harriet Lamb
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