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Why Nudge?: The Politics of Libertarian Paternalism (Storrs Lectures)
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Sunstein, Cass R.
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Consumer Culture
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Celia Lury
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Non-Obvious: How to Predict Trends and Win the Future
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Rohit Bhargava
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Fighting the Banana Wars and Other Fairtrade Battles
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Harriet Lamb
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
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Martin Lindstrom
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Brandjam: Humanizing Brands Through Emotional Design
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Marc Gobe
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Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
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Philip Graves
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic
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Ariely, Dr. Dan
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Meaningful Brand
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Nigel Hollis
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Why Nudge?: The Politics of Libertarian Paternalism: The Storrs Lectures
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Sunstein, Cass R.
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy: On the Geography of Shopping
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Paco Underhill
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Hooked: How to Build Habit-Forming Products
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Shopping for Identity: The Marketing of Ethnicity
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Marilyn Halter
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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A Practical Guide to CRM: Building More Profitable Customer Relationships
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Janice Reynolds
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The Impulse Society: What's Wrong With Getting What We Want
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Paul Roberts
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Statistics for Marketing and Consumer Research
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Mario Mazzocchi
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Audience: Marketing in the Age of Subscribers, Fans and Followers
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Rohrs, Jeffrey K.
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Consumer Behaviour: A European Outlook
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Schiffman, Leon G.
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Mark Earls
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Branded: The Buying and Selling of Teenagers
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Alissa Quart
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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Edward Keller
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
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Markus Stahlberg
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Consumer Behavior. A Strategic Approach
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Henry Assael
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The Way We'll Be: The Zogby Report on the Transformation of the American Dream
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John Zogby
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Cheap: The High Cost of Discount Culture
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Shell, Ellen Ruppel
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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McEwen, William J.
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Deep Economy: Economics as if the World Mattered
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Bill McKibben
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Evans, David S.
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Contagious: Why Things Catch On
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Jonah Berger
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