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Brand Driven Innovation (Required Reading Range Module Reader)
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Erik Roscamabbing
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Great American Billboards: 100 Years of History by the Side of the Road
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Basten, Fred E.
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Strategic Brand Management
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Keller, Kevin Lane
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Advertising is Dead: Long Live Advertising!
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Tom Himpe
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Biel, Alexander L.
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Consumer Psychology for Marketing
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Gordon Foxall
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How to Win Campaigns: 100 Steps to Success
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Chris Rose
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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cott Donaton
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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Lorrie Thomas
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Lisa Fortini-Campbell
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The New Marketing Paradigm: Integrated Marketing Communications
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Schultz, Don E.
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Advanced Google AdWords
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Brad Geddes
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Ultimate Guide to Google Adwords (Entrepreneur Magazine's Ultimate Guides)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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Harvard Business Review on Brand Management
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Erich Joachimsthaler
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin Lane
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century
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Heiman, Stephen E.
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Damian Ryan
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How Cool Brands Stay Hot: Branding to Generation Y
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Mattias Behrer
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No Logo: Taking Aim at the Brand Bullies
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Naomi Klein
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
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Levinson, Jay Conrad
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The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing
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Misner, Ivan R. , Ph. D.
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Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes (Ultimate Series)
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Perry Marshall
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Damian Ryan
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers
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Gerald Michaelson
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Principles of Service Marketing and Management
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Lovelock, Christopher H.
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Marketing of High-Technology Products and Innovations
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Jakki Mohr
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