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Great American Billboards: 100 Years of History by the Side of the Road
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Basten, Fred E.
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Strategic Brand Management
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Keller, Kevin Lane
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Advertising is Dead: Long Live Advertising!
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Tom Himpe
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Biel, Alexander L.
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Business Market Management: Understanding, Creating and Delivering Value
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Anderson, James C., Jr.
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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Consumer Psychology for Marketing
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Gordon Foxall
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How to Win Campaigns: 100 Steps to Success
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Chris Rose
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Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps
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Betsy Helmuth
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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cott Donaton
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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Lorrie Thomas
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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Sicco VAN GELDER
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The Portable MBA in Marketing (The Portable MBA Series)
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Schewe, Charles D.
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Lisa Fortini-Campbell
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The New Marketing Paradigm: Integrated Marketing Communications
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Schultz, Don E.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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Advanced Google AdWords
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Brad Geddes
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Goldstein Ph.D., Noah J.
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Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
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Alycia Perry
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Grinblatt-Titma ] Fin Mkt Corp St ] 1998 ] 1 (Irwin/McGraw-Hill Series in Finance, Insurance, and Real Est)
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Adam Morgan
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The MARKETING OF NATIONS: Strategic Approach to Building National Wealth
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Philip Kotler
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Ultimate Guide to Google Adwords (Entrepreneur Magazine's Ultimate Guides)
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Perry Marshall
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The 22 Immutable Laws of Marketing
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Al Ries
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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Harvard Business Review on Brand Management
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Erich Joachimsthaler
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin Lane
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Advertising Concept Book: Think Now, Design Later
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Pete Barry
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century
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Heiman, Stephen E.
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