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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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Jean-Marie Dru
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The Idea Writers (Advertising Age)
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Teressa Iezzi
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How to Write a Good Advertisement
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Schwab, Victor O.
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The Fall of Advertising and the Rise of PR
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Al Ries
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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Fashion Brands: Branding Style from Armani to Zara
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Mark Tungate
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Changing the World Is the Only Fit Work for a Grown Man
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Steve Harrison
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Book of Guinness Advertising
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Jim Davies
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How to Get Ideas
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Jack Foster
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The Say It With Charts Complete Toolkit
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Gene Zelazny
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Goodvertising: Creative Advertising that Cares
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Thomas Kolster
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Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
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Nicholas Kusmich
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Introduction to Programmatic Advertising
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Dominik Kosorin
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The End of Marketing as We Know It
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Sergio Zyman
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Crossing the Chasm
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Moore, Geoffrey A.
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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace
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Bob Hoffman
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Making Ads Pay: Timeless Tips for Successful Copywriting
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John Caples
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Ultimate Guide to Facebook Advertising
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Perry Marshall
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Hidden Persuasion: 33 psychological influence techniques in advertising
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Marc Andrews, Dr. van Leeuwen and Prof Dr. van Baaren
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Often Wrong, Never in Doubt: Unleash the Business Rebel Within
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Donny Deutsch
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The Selling Fox: A Field Guide for Dynamic Sales Performance (Business)
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Jim Holden
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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Jean Kilbourne
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Instant Advertising (Instant Success Series): How to Write and Design Great Ads That Get Immediate Results
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Bradley Sugars
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Clive Humby
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