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Experiences: The 7th Era of Marketing
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Robert Rose
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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Absolut: Biography of a Bottle
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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
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Brand Immortality: How Brands Can Live Long and Prosper
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Great American Billboards: 100 Years of History by the Side of the Road
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Advertising is Dead: Long Live Advertising!
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Business Market Management: Understanding, Creating and Delivering Value
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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The Portable MBA in Marketing (The Portable MBA Series)
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Schewe, Charles D.
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Ten Deadly Marketing Sins: Signs and Solutions
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The New Marketing Paradigm: Integrated Marketing Communications
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Schultz, Don E.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Advanced Google AdWords
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Brad Geddes
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Grinblatt-Titma ] Fin Mkt Corp St ] 1998 ] 1 (Irwin/McGraw-Hill Series in Finance, Insurance, and Real Est)
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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The MARKETING OF NATIONS: Strategic Approach to Building National Wealth
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Philip Kotler
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Ultimate Guide to Google Adwords (Entrepreneur Magazine's Ultimate Guides)
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin Lane
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Consumer Behavior: Buying, Having, and Being
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Solomon, Michael R.
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