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Major Account Sales Strategy
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Neil Rackham
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Buyology: How Everything We Believe About Why We Buy is Wrong
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The Idea Writers (Advertising Age)
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Zero-Resistance Selling: Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti: Achieve Extraordinary Sales Results Using the World-renowned Techniques of Psycho-Cybernetics
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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The Sales Bible: The Ultimate Sales Resource. Revised Edition
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future
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How to Write a Good Advertisement
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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From Those Wonderful Folks Who Gave You Pearl Harbor
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The Fall of Advertising and the Rise of PR
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Selling the Invisible: A Field Guide to Modern Marketing
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
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Fashion Brands: Branding Style from Armani to Zara
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book of Business Games)
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Changing the World Is the Only Fit Work for a Grown Man
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Davidow, William H.
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Audio Branding: Using Sound to Build Your Brand
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Martketing: The Heart and Brain of Branding
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Competing Against Time: How Time-Based Competition is Reshaping Global Markets: How Time-based Strategies Deliver Superior Performance
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