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Philip Kotler
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Philip Kotler
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Kotler On Marketing
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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The MARKETING OF NATIONS: Strategic Approach to Building National Wealth
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Kotler on Marketing
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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