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    Building A Story Brand: Clarify Your Message So Customers Will Listen
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    The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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    Outcomes Over Output: Why customer behavior is the key metric for business success
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    Scientific Advertising: 21 advertising, headline and copywriting techniques
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    This is Marketing: You Can’t Be Seen Until You Learn To See
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    Theory of the Leisure Class (Oxford World's Classics)
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    Contagious
    Contagious
    from  Jonah BergerUsed - very good
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    Misbehaving: The Making of Behavioral Economics
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    The Boron Letters
    from  Halbert, Gary C.Used - very good
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    Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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    The Ten Principles Behind Great Customer Experiences (Financial Times)
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    To Sell Is Human: The Surprising Truth About Moving Others
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    Trust Me, I'm Lying: Confessions of a Media Manipulator
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    Confessions of the Pricing Man: How Price Affects Everything
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    The Attention Merchants: The Epic Struggle to Get Inside Our Heads
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    Good Services: How to Design Services That Work
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    Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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    Winning at New Products: Creating Value Through Innovation
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