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Managing Brand Equity: Capitalizing on the Value of a Brand Name
Book€7.49
€7.49

Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
from  David A. AakerUsed - very goodBook - Used - very good
New €38.70
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Book€4.99
You save €33.71 (87%)
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Strategic Market Management: Global Perspectives
Book€32.49
€32.49

Brand Leadership: Building Assets In an Information Economy
Book€5.99
€5.99

Marketing Research: International Edition
Marketing Research: International Edition
from  David A. AakerUsed - very goodBook - Used - very good
Book€18.99
€18.99

Brand Leadership: Building Assets In an Information Economy
New €24.41
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Book€1.78
You save €22.63 (92%)
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Marketing Research
Marketing Research
from  David A. AakerUsed - acceptableBook - Used - acceptable
Book€5.99
€5.99