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Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
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Petersen, Lars Birkholm
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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John Battelle
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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Paul Gillin
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Socialnomics: How Social Media Transforms the Way We Live and Do Business
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Erik Qualman
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Pull: The Power of the Semantic Web to Transform Your Business
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David Siegel
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking
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Andy Sernovitz
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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
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Vanessa Fox
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Larry Weber
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Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
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Schaefer, Mark W.
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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Scott Fox
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Digital Body Language
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Steven Woods
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Smart Business, Social Business: A Playbook for Social Media in Your Organization
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Michael Brito
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loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
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Frederick Newell
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e-Business Intelligence, Engl. ed.: Turning Information into Knowledge into Profit
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Bernard Liautaud
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Philip Kotler
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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
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Mike Proulx
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
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Jeanne Hopkins
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Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
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Larry Weber
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Call to Action: Secret Formulas to Improve Online Results
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Bryan Eisenberg
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Agile Marketing
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Freeling, Anthony N. S.
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The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are
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Carmine Gallo
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Revenue Engine
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Steve Woods
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Engage to Win: A Blueprint for Success in the Engagement Economy
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Steve Lucas
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
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Lee Odden
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Social Business by Design: Transformative Social Media Strategies for the Connected Company
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Dion Hinchcliffe
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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
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Martin, Amy Jo
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Social Media for Social Good: A How-To Guide for Nonprofits
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Heather Mansfield
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
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Kaufmann, Hans Ruediger
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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