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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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Retail's Seismic Shift
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Michael Dart
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
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Kaufmann, Hans Ruediger
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Cases on Electronic Commerce Technologies and Applications (Cases on Information Technology Series)
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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
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