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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
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Kaufmann, Hans Ruediger
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Lean Customer Development: Building Products Your Customers Will Buy
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Cindy Alvarez
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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
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Christer Holloman
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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Retail's Seismic Shift
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Make Millions Selling on QVC: Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever
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Nick Romer
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E-Business Innovation and Change Management
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Mohini Singh
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