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Accounting Made Simple: Accounting Explained in 100 Pages or Less
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Mike Piper
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Joseph Sugarman
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Against the Gods: The Remarkable Story of Risk
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Bernstein, Peter L.
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Ogilvy on Advertising
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David Ogilvy
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Buyology: Truth and Lies About Why We Buy: Truth and Lies about Why We Buy. Broadway Business
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Martin Lindstrom
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The History of Money
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Jack Weatherford
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Adam Morgan
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Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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Tim Koller
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How Brands Become Icons: The Principles of Cultural Branding
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Holt, Douglas B.
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Beyond Candlesticks: New Japanese Charting Techniques Revealed (Wiley Finance)
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Steve Nison
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The Sales Bible: The Ultimate Sales Resource. Revised Edition
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Jeffrey Gitomer
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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Valuation: Measuring and Managing the Value of Companies (Wiley Finance)
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Tim Koller
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Jon Steel
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The Fall of Advertising and the Rise of PR
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Al Ries
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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Gitomer, Jeffrey H.
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How to Write a Good Advertisement
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Schwab, Victor O.
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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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The Say It With Charts Complete Toolkit
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Gene Zelazny
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Crossing the Chasm
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Moore, Geoffrey A.
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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Jean-Marie Dru
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business: 30 Ways to Capture Profit for Your Business
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Ted Moser
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How to Survive in the Jungle of Enterprise Architecture Frameworks: Creating or Choosing an Enterprise Architecture Framework
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Jaap Schekkerman
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