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Moore, Geoffrey A.
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Crossing the Chasm
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Moore, Geoffrey A.
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business: 30 Ways to Capture Profit for Your Business
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Ted Moser
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Advanced Modelling in Finance using Excel and VBA (Wiley Finance)
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Mary Jackson
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Financial Modelling with Jump Processes (Chapman & Hall/CRC Financial Mathematics Series)
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Rama Cont
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Technical Analysis (Wiley Finance)
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DeMark, Thomas R.
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How to Survive in the Jungle of Enterprise Architecture Frameworks: Creating or Choosing an Enterprise Architecture Framework
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Power Base Selling: Secrets of an Ivy League Street Fighter
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Jim Holden
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Selling to Vito (the Very Important Top Officer)
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Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics: Lessons from the New Science of Behavioural Economics
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The Financial Numbers Game: Detecting Creative Accounting Practices
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Mulford, Charles W.
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Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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Tim Koller
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Brand Leadership: Building Assets In an Information Economy
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Aaker, David A.
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The Motley Fool You Have More Than You Think: The Foolish Guide to Personal Finance (Motley Fool Books)
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All about Hedge Funds: The Easy Way to Get Started (All About... (McGraw-Hill))
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Jaeger, Robert A.
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Econometric Analysis of Cross Section and Panel Data
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Wooldridge, Jeffrey M.
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Managing the Customer Experience: Turning Customers Into Advocates (Financial Times)
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Analysis for Finance Management (Irwin/McGraw-Hill Series in Finance, Insurance, and Real Est)
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Higgins, Robert C.
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Cost Accounting. A Managerial Emphasis (Charles T Horngren Series in Accounting)
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Horngren, Charles T.
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The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
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Finance & Accounting for Non-Financial Managers (McGraw-Hill Executive MBA Series)
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Weaver, Samuel C.
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Keller, Kevin Lane
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The Fine Art of Advertising
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Barry Hoffman
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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Inside Arthur Andersen: Shifting Values, Unexpected Consequences (Financial Times (Prentice Hall))
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Squires, Susan E.
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Cost Accounting: A Managerial Emphasis
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Horngren, Charles T.
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The Language of Advertising: Written Texts (Intertext)
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Angela Goddard
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Absolut: Biography of a Bottle
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Carl Hamilton
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Getting to Yes: How To Negotiate Agreement Without Giving In
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Roger Fisher
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