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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
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The Fall of Advertising and the Rise of PR
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Selling the Invisible: A Field Guide to Modern Marketing
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Accounting Information Systems and Internal Control
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Globalization and History: The Evolution of a Nineteenth-century Atlantic Economy
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Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
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Fixed-Income Securities: Valuation, Risk Management and Portfolio Strategies (Wiley Finance)
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Corporate Energy: How to Engage and Inspire Audiences
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Applied Mergers and Acquisitions: University Edition (Wiley Finance)
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Financial Peace Revisited
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Lean Auditing: Driving Added Value and Efficiency in Internal Audit
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Consolidation. Preparing and Understanding Consolidated Financial Statements under Ifrs
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Carlo Gallimberti
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Dyson, John R.
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