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How to Measure Anything: Finding the Value of Intangibles in Business
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Hubbard, Douglas W.
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Financial Shenanigans: How to Detect Accounting Gimmicks and Fraud in Financial Reports
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Schilit, Howard M.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Adam Morgan
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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The Financial Controller and CFO's Toolkit: Lean Practices to Transform Your Finance Team (Wiley Corporate F&A)
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Beyond Candlesticks: New Japanese Charting Techniques Revealed (Wiley Finance)
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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Mergers, Acquisitions, and Corporate Restructurings (Wiley Corporate F&A)
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Gaughan, Patrick A.
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The Triumph of Injustice: How the Rich Dodge Taxes and How to Make Them Pay
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Lectures on Public Economics
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Atkinson, Anthony B.
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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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Managerial Uses of Accounting Information (Springer Series in Accounting Scholarship)
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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The One-Page Financial Plan: A Simple Way to Be Smart About Your Money
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Selling the Invisible: A Field Guide to Modern Marketing
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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A Master Class in Brand Planning: The Timeless Works of Stephen King
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
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Schmitt, Bernd H.
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The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
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Kris Timmermans
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Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
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Kaplan, Robert Steven
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Financial Peace Revisited
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Dave Ramsey
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An Introduction to High-Frequency Finance
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Ramazan Gencay
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Futures Game: Who Wins, Who Loses, and Why
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Richard Tewell
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Financial Shenanigans: How to Detect Accounting Gimmicks and Fraud in Financial Reports
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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business: 30 Ways to Capture Profit for Your Business
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Ted Moser
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Advanced Modelling in Finance using Excel and VBA (Wiley Finance)
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Mary Jackson
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