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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound
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Martin Lindstrom
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