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Markenmanagement: Identitätsorientierte Markenführung und praktische Umsetzung: Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best-Practice- Fallstudien
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Heribert Meffert
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Massenphänomen Computerspiele: Soziale, kulturelle und wirtschaftliche Aspekte
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Jeffrey Wimmer
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Facebook, YouTube, Xing & Co.: Gewinnen mit Social Technologies
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Charlene Li
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Israel erlebt
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Peter Hahne
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No Copy. Die Welt der digitalen Raubkopie
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Jan Krömer
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Strategisches Management.
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Günter Müller-Stewens
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Free - Kostenlos: Geschäftsmodelle für die Herausforderungen des Internets
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Chris Anderson
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Social Media in der Internen Kommunikation
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Anja Beckmann
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Wir verschwinden: Der Mensch im digitalen Zeitalter Intelligent leben 3
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Miriam Meckel
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Die Google-Story
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David Vise
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"Mein eBay" - Geschichte und Geschichten vom Marktplatz der Welt
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Adam Cohen
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Socialnomics: Wie Social Media Wirtschaft und Gesellschaft verändern
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Erik Qualman
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Landing Pages: Optimieren, Testen, Conversions generieren (mitp Business)
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Tim Ash
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Literarisches Eigentum: Zur Ethik geistiger Arbeit im digitalen Zeitalter. Essay
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Philipp Theisohn
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Ein Klick: Der Aufstieg von Amazon und Jeff Bezos
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Brandt, Richard L.
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Erfolgreiches Social Media Marketing mit Facebook, Twitter, Google+, XING, LinkedIn & YouTube
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Reto Stuber
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Praxisbuch Mailings: Print- und Online-Mailings planen, texten und gestalten
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Gabriele Baron
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Geld verdienen mit Online-Auktionen
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Lars Heese
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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Fritz Unger
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Lexikon der Internetfallen: Was Ihnen im Internet blühen kann und was Sie dagegen tun können
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Ralf Höcker
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Big Data - Fluch oder Segen?: Unternehmen im Spiegel gesellschaftlichen Wandels (mitp Professional)
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Ronald Bachmann
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Social Media Relations: Leitfaden für erfolgreiche PR-Strategien und Öffentlichkeitsarbeit im Web 2.0
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Bernhard Jodeleit
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Social Media Marketing - Strategien für Twitter, Facebook & Co
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Tamar Weinberg
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Die Macht der Vielen: Über den neuen Kult der digitalen Vernetzung
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Ramón Reichert
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White Paper Marketing Handbuch: Wie man mit White Papers, Sonderberichten, Booklets und CDs mehr Leads generiert und bessere Verkaufszahlen erreicht
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Bly, Robert W.
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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
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Ansgar Zerfaß
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Das gute Webinar - Das ganze Know How für bessere Online-Präsentationen, ein Praxisratgeber: Online präsentieren und Kunden gewinnen (Sonstige Bücher AW)
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Anita Hermann-Ruess
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Optimierung von IT-Serviceorganisationen: Effizienz- und Qualitätssteigerung in der IT-Produktion
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Ingo Bock
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Stars des Internets: Erfolgreiche Web-Unternehmer und ihre Geschichte
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Torsten Oelke
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