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Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern
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Kreutzer, Ralf T.
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Online-Marketing (Studienwissen kompakt)
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Die digitale Verführung: Selbstbestimmt leben trotz Smartphone, Social Media & Co.
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B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices
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