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Vom Zeitungsverlag zum Medienhaus: Geschäftsmodelle in Zeiten der Medienkonvergenz
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Thomas Breyer-Mayländer
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Online-Marketing und E-Commerce für Buchverlage (BRAMANNBasics)
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Thomas Breyer-Mayländer
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Wirtschaftsunternehmen Verlag
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Handbuch der Medienbetriebslehre
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Die Kultur der Macht: Politische Kommunikation zwischen Artefakten, Manipulation und Repräsentation (Hamburger Schriften zur Marketingforschung)
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