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Marketing management
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Philip Kotler
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Marketing management
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Marketing management
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Le marketing selon Kotler ou Comment créer, conquérir et dominer un marché
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Marketing management
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Marketing 3.0 : produits, clients, facteur humain
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Master class : péchés mortels en marketing : symptômes et solutions
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Marketing management
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Le marketing selon Kotler ou Comment créer, conquérir et dominer un marché
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Le marketing en mouvement
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Construire une biomarque : le marketing des biotechnologies
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