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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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Silverstein, Michael J.
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Silverstein, Michael J.
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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Silverstein, Michael J.
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Rocket: Eight Lessons to Secure Infinite Growth
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Silverstein, Michael J.
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