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Vertriebskonzeption und Vertriebssteuerung: Die Instrumente des integrierten Kundenmanagements (CRM)
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Peter Winkelmann
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Marketing und Vertrieb: Fundamente für die Marktorientierte Unternehmensführung
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Peter Winkelmann
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Vertriebskonzeption und Vertriebssteuerung. Die Instrumente des integrierten Kundenmanagements (CRM)
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Peter Winkelmann
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