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Der Marketingplan: Zielsetzung entwickeln. Strategische und konzeptionelle Stellgrößen festlegen. Mit Checklisten und Formularen
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Werner Pepels
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Käuferverhalten: Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen. Mit Aufgaben und Lösungen
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Kommunikations-Management
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Grundlagen Vertrieb
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Pricing leicht gemacht. Höhere Gewinne durch optimale Preisgestaltung (Redline Wirtschaft)
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Einführung in die Kommunikationspolitik
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Kompaktlexikon Produktmanagement
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Kommunikations- Management. Marketing- Kommunikation vom Briefing bis zur Realisation
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